Stop wasting ad spend on your homepage. Build pages that convert.

Conversion-optimized landing pages that turn clicks into customers — under 1.5 seconds load time, A/B testing ready, tracking built in.

The ad spend problem

Your ads are working. Your landing page isn't.

You're spending money on clicks that go nowhere. Sending ad traffic to your homepage, Instagram, or WhatsApp is burning budget on visitors who never convert.

  • Sending ad traffic to your homepage, Instagram, or WhatsApp — burning rupees on clicks that don't convert
  • No A/B testing — one page, hope for the best, no idea what's working
  • Slow loading — at 5 seconds, 90% of visitors bounce. Each 1-second delay costs you 7% in conversions
  • Too many form fields or CTAs — confusion kills conversion. Visitors don't know what to do next
  • No tracking — can't tell which ad drives which lead, so you can't optimize spend
4-6%
dedicated LP conversion vs 1-3% homepage
7x
more leads with 30+ landing pages
90%
of visitors bounce at 5s load time
38%
of businesses use homepage for ads, wasting budget
How we build it

One page per campaign. Maximum conversions.

Strategy — understand your offer, audience, and ad platform

We study your campaign goal, target audience, and which platform you're running ads on. Google Search visitors have different intent than Facebook scroll-stoppers. One page per campaign, tailored to the traffic source.

Design & Build — clean layout, single CTA, mobile-first

Clean layout with one clear call-to-action. Social proof above the fold. Mobile-first because most ad clicks happen on phones. Under 1.5 seconds load time — no bloated builders, no WordPress page plugins.

Tracking Setup — UTM parameters, conversion pixels, form analytics

Meta Pixel, Google Ads conversion tag, UTM parameters on every link. You'll know exactly which ad, audience, and creative drove each lead. No more guessing where your money went.

A/B Testing — headline variants, CTA copy, continuous optimization

We set up headline variants, CTA copy tests, and form length experiments. Data tells you what converts — not gut feeling. Continuous optimization so your cost-per-lead drops over time.

Why this matters

Every rupee on ads without a proper landing page is partially wasted.

India's digital ad market is Rs 94,700 crore. Google and Meta hold 64% of it. Every brand running ads on these platforms is competing for the same eyeballs. The difference between a campaign that works and one that bleeds money often comes down to what happens after the click.

Your homepage is not a landing page. A homepage serves many audiences — existing customers, job seekers, investors, media. A landing page serves one audience with one message and one action. When you send paid traffic to your homepage, visitors get lost in navigation menus, blog links, and about pages. They came for a specific offer — give them exactly that and nothing else.

Speed is conversion. A page that loads in 1 second converts 3x better than one that loads in 5 seconds. Most Indian page builders and WordPress setups load in 4-8 seconds on mobile networks. We build static, lightweight pages that load in under 1.5 seconds — even on a 4G connection with a Rs 10,000 phone.

Without tracking, you're flying blind. If you can't tell which ad creative, which audience, and which keyword drove a conversion, you can't optimize. We set up end-to-end tracking from the first click to the form submission. You'll know your cost-per-lead per campaign, per ad set, per creative — and you'll know where to put more money.

Get started

Stop sending ad traffic to your homepage. Build a page that converts.

Tell us about your campaign — the offer, the audience, the platform. We'll send you a wireframe and strategy within 48 hours. No commitment, no deck, no call required.

Frequently asked

Common questions about landing pages with PingPal.

What is the difference between a landing page and a website?

A website has multiple pages, navigation menus, and serves many purposes — about us, blog, contact, products. A landing page is a single, focused page with one goal: get the visitor to take one specific action (fill a form, buy a product, book a call). No navigation, no distractions. That's why landing pages convert 2-5x better than homepages for ad traffic.

How much does a landing page cost?

A single conversion-optimized landing page starts at Rs 15,000. This includes strategy, design, development, conversion tracking setup (Meta Pixel, Google Ads tag), and A/B testing framework. Multi-page campaign packages with 3-5 landing pages start at Rs 35,000. You get a clear quote before we start.

How quickly can you deliver a landing page?

3-5 days from kickoff to live page. Day 1 is strategy and wireframe. Days 2-3 are design and build. Days 4-5 are tracking setup, testing, and launch. If you have an urgent campaign, we can do a 48-hour rush delivery for an additional fee.

Which ad platforms do your landing pages work with?

All of them. We build landing pages optimized for Google Ads, Meta (Facebook and Instagram) Ads, LinkedIn Ads, and YouTube Ads. Each platform has different audience intent — a Google Search ad visitor is actively looking, while a Facebook ad visitor is browsing. We design the page flow and messaging to match the platform's user behavior.

Ready?

Get a landing page that converts your ad spend into leads. Wireframe in 48 hours.

No call. No deck. No commitment. Tell us about your campaign and we'll send you a strategy and wireframe with a clear quote.

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