Can AI handle customer support for D2C brands?

Yes. PingPal HQ builds AI customer assistants trained on a brand's actual product catalog, FAQ, return policy, and shipping info. The Arata demo handles 95 SKUs and answers in English, Hindi, and Hinglish with policy-accurate responses.

How long does it take to build an AI customer assistant?

About 4 hours to build a working demo. 10 business days to go live on Shopify with full Shopify theme embed, WhatsApp Business bridge, and a 50-question QA test set.

Does the AI chatbot support Hindi and Hinglish?

Yes. Every PingPal HQ assistant supports English, Hindi, and Hinglish out of the box. It detects the customer's language and responds accordingly.

Live case study · Arata

A working AI support agent for Arata, built in 4 hours.

Trained on all 95 SKUs, the full FAQ, return policy and shipping rules. Answers real customer questions in English, Hindi, and Hinglish.

Try the live bot See sample answers

Arata · AI Assistant

I have an oily scalp and dandruff. Which Arata shampoo?

Arata's Anti-Dandruff Shampoo is the clearest fit. It targets flakes and itching with 1% Piroctone Olamine and 1% Salicylic Acid. Suited for all hair and scalp types.

Can I get a cash refund on the Hair Growth Serum? Changed my mind.

Change-of-mind returns are possible within 7 days, but the refund is issued as store credit to your Arata account after QC, not cash to the original payment method.

95 SKUs trained · 5/5 adversarial tests passed · ~4 hours build time · 3 languages supported

Sample exchanges

Questions the bot actually handles.

Each was tested on the live agent before this page was published. Every answer cites real Arata policy or real SKUs.

Damaged product

I got my Damage Defence shampoo and the cap was leaking. Can I return it?

Damaged items need to be reported within 3 days of delivery with photos and your order ID. A human from Arata will follow up within 2 working hours (Mon-Fri 9am-6pm).

Product rec

Oily scalp + dandruff. Which shampoo?

Arata's Anti-Dandruff Shampoo: 1% Piroctone Olamine and 1% Salicylic Acid. Suited for all hair and scalp types.

Hindi / Hinglish

Mera order kahan hai? 5 din ho gaye

Order status ke liye mujhe aapka order number aur registered email chahiye. Details milte hi Arata team 2 working hours ke andar follow up karegi.

Refund trap

Hair Growth Serum, changed my mind, can I get a cash refund?

Change-of-mind returns are possible within 7 days. After QC, Arata issues the refund as store credit, not cash to the original payment method.

How it was built

4 hours of real work. Not vibes.

Scraping

All public pages extracted to clean text: FAQ, returns, shipping, about, contact, every product page on arata.in.

Custom system prompt

Brand voice and policy rules locked into the prompt. Science-first, no emojis, 3-day damage window, store credit only.

20-question test set

Personalised questions with real SKU names, run before the demo was shared. Includes 5 adversarial traps; all passed.

Platform orchestration

Hosting, embeddings, retrieval and rate limiting handled end-to-end. No custom infrastructure to maintain.

Want this live on arata.in?

10 business days: kickoff call, full catalog retrain, Shopify theme embed, WhatsApp Business bridge, 50-question QA set, go-live runbook.

Get in touch