Fashion ecommerce has problems that general-purpose chatbots were never designed to solve. Your customers don't ask simple questions — they ask nuanced ones that require real product knowledge.
A shopper types "I'm 5'4, 85kg, need something for a wedding under 2000" and your chatbot replies with a link to the FAQ page. Another asks about the difference between soft cotton and chanderi silk, and the bot suggests they "contact support." Meanwhile, 30% of your returns are because of wrong sizing — because there was no one to guide the customer through your M-to-10XL size chart before checkout.
- Size chart confusion across M to 10XL drives returns and refund requests
- Fabric care questions go unanswered — customers guess and buy wrong
- Outfit coordination and occasion-based shopping need real catalog knowledge
- Customers who type in Hindi or Hinglish get ignored by English-only bots
- Managing product discovery across 500, 1,000, or 2,000+ SKUs overwhelms keyword search